We're
building
something
we
wish we
had
Staying consistent shouldn’t feel this hard.
MyRise was created to make fitness feel simple, human, and something you can actually stick to.
”In the beginning of 2024, I found myself at a really low point in life. I had been dealing with serious health issues after being exposed to mold for too long. I had to leave my school abroad, move back home, and suddenly everything I had planned just… stopped. There was no structure anymore. No direction. Most days, it felt like I was just trying to get through.
Recovery took time. And during that time, I started noticing something. It wasn’t that I didn’t want to get better. It was that staying consistent felt almost impossible when life wasn’t stable. Some days I had energy. Other days I didn’t. Some days I felt motivated. Other days I felt completely off. And none of the systems I tried really understood that and understood me. They expected you to show up the same way every day. But life doesn’t work like that. It moves in waves. And when you’re at your lowest, even the smallest things can feel heavy.
But like my dad always says:
“The only way out is through.”So step by step, I began to find my way back. And somewhere in that process, a thought kept coming back to me: What if this didn’t have to be so hard? What if staying consistent wasn’t about discipline… but about having the right kind of support?
Something that adapts. Something that understands. Something that meets you where you are. That idea stayed with me. And over time, it turned into something bigger. Because looking back, I realized something: That low point, the one that felt like everything was falling apart, was actually the moment everything started to shift.
That’s where MyRise began.
Nói KloseCEO, MyRise
What started as a personal realization slowly turned into something bigger.
At the beginning, there was no clear roadmap.No certainty about how it would all come together.
Just an idea that kept coming back, the feeling that the way people approach fitness today doesn’t truly fit real life.
So we started building.
What began as a solo effort quickly became something more. Tara was the first to join, believing in the vision Nói had for this and bringing a strong creative vision and a deep understanding of how things should feel, not just how they should look. Then came Sammie, with the ability to turn ideas into something real, and the mindset to solve problems no matter how complex they seemed.
And just like that, we became a team.
In the beginning, it was all over the place.
Just ideas, conversations, and a lot of figuring things out as we went. Then we applied for the Startup Supernova business accelerator. We didn’t know what to expect, but we were one out of 10 teams in Iceland who got selected to be part of the program.
Then suddenly, everything changed.
We found ourselves in rooms with experienced founders, mentors, and investors. Asking better questions. Getting challenged. Rethinking things constantly.
We pitched our idea in front of a full room of investors in Iceland.Then we flew to Copenhagen and did it again.
Moments that felt exciting, and honestly, a bit unreal at the same time.
Because behind all of that, there were also long days where nothing worked. Moments where things felt unclear. And days where quitting would have been the easy option.
But we kept going.
We talked to anyone willing to listen. Asked for help. Learned from people around us. Friends showed up to support us. People opened doors we didn’t expect. And step by step, things started moving forward. And somewhere along the way, it stopped feeling like just an idea.
It became something real.
Our Values
Rise boldly.
WE DREAM BIG AND ACT WITH PURPOSE.
At MyRise, we believe in thinking beyond limits. We are here to build something meaningful and massive – something that transforms lives, creates real impact, and leaves a lasting legacy.
01
Built with heart.
EVERYTHING WE CREATE CARRIES CARE, BEAUTY, AND CONNECTION
MyRise is powered by creativity, empathy, and genuine connection. In every product detail, every user interaction, and every team conversation, we lead with kindness, thoughtfulness, and creativity.
02
Own the joy, Live the energy.
WE BRING POSITIVITY, PLAYFULNESS, AND MOMENTUM TO EVERYTHING WE DO.
At MyRise, joy fuels everything we create and experience. We believe in energized teamwork, celebrating every win, and showing up with curiosity and playfulness.
03
Meet the Team
We are MyRise. A small, multidisciplinary team in Iceland leveraging AI to transform the fitness journey. We’ve combined our backgrounds in technology and wellness to build an AI-driven platform that does more than track stats—it fuels progress. We believe that when an individual rises to their best self, they become a catalyst for others to do the same. MyRise isn't just an app; it’s a movement upward.
Rise to the occasion. Rise for each other.
Nói is driven by the mission to make fitness feel good, simple, and sustainable for everyone. He leads MyRise with big vision, focused strategy, and positive energy.
Tara brings creativity, clarity, and beauty to everything we create at MyRise. As CPO and designer, she shapes products that feel intuitive, inspiring, and human-centered.
Sammie is the tech mind behind MyRise, focused on building smart, scalable, and adaptive technology. He makes sure the app feels personal, reliable, and effortless to use.
Our Story
MyRise is an AI-powered social fitness app that adapts to you and your life. It’s built around a personal AI coach that remembers your goals, understands your daily energy, and guides you through workouts, motivation, and habit-building in a human way.
We believe every person carries a light worth growing, and we empower that rise through empathy, courage, and small steady acts of rising. Because when people become their brightest selves, the world becomes brighter with them.
Our History
Mar 2025
MyRise was formed
Jun - Sept 2025
Participated in Startup Supernova
Apr 2026
Beta 0.1 launches
Thanks for the Support!
